22Bet Partners operates in more than 80 countries worldwide, giving affiliates access to a broad and diverse player base. Unlike betting programs that focus exclusively on European markets, 22Bet has strong presence across Africa, Asia, Latin America, and beyond.
The platform's localized websites — available in multiple languages with region-specific promotions and payment methods — significantly improve conversion rates when targeting non-English-speaking audiences.
Key Markets & GEO Regions
Africa: 22Bet is one of the leading sports betting platforms in several African countries. 22Bet Kenya, for example, holds an official license from the Betting Control and Licensing Board of Kenya (BCLB). The platform's strong local reputation makes converting African traffic particularly effective for affiliates.
Asia: Several Asian markets are available to 22Bet affiliates. The platform's support for local payment methods and regional sports events creates strong engagement and retention among Asian bettors.
Latin America: Growing sports betting markets across Latin America present significant earning potential for affiliates who target Spanish and Portuguese-speaking audiences.
Restricted GEOs
The 22Bet affiliate program does not accept traffic from certain countries due to licensing restrictions. Restricted regions include the United Kingdom, United States, Russia, Belarus, Latvia, Cyprus, France, Israel, Estonia, and Ukraine.
Affiliates must ensure their traffic sources do not originate from restricted jurisdictions. Players from restricted countries who attempt to register may be blocked, resulting in no commission being paid for those acquisitions.
Localization & Conversion Advantages
Each 22Bet localized platform is tailored with native language support, local currency display, region-specific sports coverage, and payment methods familiar to local users — significantly reducing drop-off rates during registration and deposit.
Affiliates targeting high-potential GEOs outside crowded European markets benefit from lower competition, higher conversion rates, and the same industry-leading commission structure. Discuss GEO-specific CPA rates with your account manager.
